Jeff Hester has these observations about whether the current trend in the Web 2.0 world constitutes too much money chasing too few sound business ideas.

Here are 10 reasons to keep your business start-up (whether online or off) lean and mean at least in the early years.

1. If you can cobble it together on a home PC, there's probably no reason to take $1 million in Venture Capital to launch

2. That $300,000 you've got down for third year earnings in your big professional looking business plan isn't in the bank yet. You and your SBA advisor just made it up, remember?

3. I don't care how cool the idea of stereophonic underwear sounds when you pitch it. There may just be no market for it.

4. Conversely, just because you've picked what you think is a nice conservative business to start, doesn't mean you'll make a killing as the umpteen millionth company selling brass door knobs.

5. The money from a satisfied repeat customer will always last longer than the money from that incredulous bank loan officer, and there's no interest attached.

6. There's only one business plan that guarantees you've found a thriving market and that's last year's sales receipts.

7. Projections will not buy you so much as a cup of coffee at Dunkin' Donuts let alone pay your grocery bill for the next six months.

8. Imagine how nice it would be after making $100,000 on a really good business idea to be able to keep most of the money

9. Sure, your business advisor thinks your plan can't miss. He's already got a job.

10. Whether on the Internet or in a busy downtown or suburban shopping mall, traffic does not equal sales. To test this axiom, try to find a 100 percent occupancy rate in any business district.