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Link: Top 10 lies (marketing maladies)

2. Your product will be featured at Demo (substitute another really big and important trade show in your market.)

For those of you living outside the Matrix, this is the premier showcase for emerging technology products held twice a year in February and September. I'd call this slightly better than a column review because of the number of channels of possible exposure. The trouble? Seventy companies are chosen out of hundreds, so for my money this is not something to hang your whole marketing plan on either.

3. A-list bloggers will write about it

I'm not sure I'm even on the B-list and I know you can't guarantee I will. Next...

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