12 marketing maladies (and their antidote-bootstrapping!) (Part 5)

Filed in archive Bootstrapper Tips by Shawn Hessinger on February 1, 2007

CONTINUED FROM PREVIOUS POST

Link: Top 10 lies (marketing maladies)

6. A big company (maybe a potential buyer) is interested.

Ever tell a friend, a relative or some guy in an elevator about your incredible, world-changing idea and have them smile and say something encouraging? Ever have them follow those encouraging words by writing a $1 million check on the spot to invest in your incredible, world-changing idea. Yup. The trouble always comes between step one and step two.

7. The big company (despite their earlier interest) is not returning your phone calls.

Hmmmm. Think you could have misread something somewhere?

8. A conservative estimate puts your potential market at $50 million.

My eight-year-old would have the same market for his lemonade stand, if only 50 million people would drive past our house on a really hot day and pay $1 each.

CONTINUED NEXT POST

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12 marketing maladies (and their antidote-bootstrapping!) (P... - 31 January 2007
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12 marketing maladies (and their antidote-bootstrapping!) (P... - 04 February 2007

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Response from: Chris Kieff (02/02/07 1:40pm)

There’s an interesting controversy brewing on our site that we would like to share with you and your readers. Recently a billboard advertisement we bought through Clear Channel was removed due to complaints on the use of the word “sucks”.

This has fired up many readers and we would be interested in your opinion on the situation if you can find the time please visit www.msco.com/blog/mark-stevens-vs-warren-buffet

Thanks,
Chris Kieff, Editor Unconventional Thinking