12 marketing maladies (and their antidote-bootstrapping!) (Part 7)
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Link: Top 12 lies (marketing maladies)
11. You talked to an advertiser who loved your idea.
I talked to a supplier who likes mine too. Unfortunately, like your new found supporter, he'll be sending me a bill for his services whether my businesses succeeds or fails.
12. You found a "rock star" to join your team
A heavy weight in any field is only as good as his/her present performance, but what you'll often wind up paying for is prestige and past accomplishments. A hungry unknown will often serve you better.
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