12 tips for bootstrapping your business website (Part 10)

Filed in archive Bootstrapper Tips on February 13, 2007

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11. Make sure you cover all your bases

Does your site have everything a visitor needs to get to know your business? If not, you may loose that visitor quickly.

Entrepreneur Denise Aday identified at least 6 musts while designing her website and another that I personally think is a great idea.

These include:
• a Home or landing page
• About
• Services or Products
• Contact (It's a pet peeve of mine when I can't easily find contact information on a business site)
• FAQ's
• Comments or testimonials

And number 7, equally important in my view, is a pricing structure. Here's why:

Denise: "This is a tough call for service providers and an individual business decision to make. I think if you can at least provide a ballpark you'll be saving yourself time by eliminating those who have no intention or can't afford to pay your rates."

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