12 tips for bootstrapping your business website (Part 11)

Filed in archive Bootstrapper Tips on February 13, 2007

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12. Analyze your results

Finally, take a good hard look at your newly created website...and keep doing so long after you've begun your business.

What did you do right? What could have been done better? What could you easily change to make things better now?

"I honestly don't know whether my site STATS are good or bad compared to others'. I've seen them and know how to access them, but haven't learned much about analyzing and improving them yet," Denise Aday admits about her new business site, now over half a year old.

Part of the reason?

"I do a lot of my networking in the community where I work and live, because I enjoy it and it's beginning to pay off."

But she also says:

"I do my best to drive these contacts to my website for more information. I also network within my industry groups online and landed my first client that way. At the same time, I'm learning gradually about SEO and online marketing and want to spend more time building my site's visibility this year."

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