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10. Trade your time for money

You've heard the old saying, of course. Who hasn't? Time is money. But the bootstrapping entrepreneur knows they are interchangeable in both directions.

Lack of money in terms of upfront investment can often be overcome by rolling up your sleeves and putting in some sweat equity.

Denise Aday, founder of Aday VA Solutions, discovered the truth of this idea while designing her own site for her business then starting up a blog as well to promote her efforts.

What she found was that in the end there are three factors that must be considered when deciding how to tackle your website project. She explained:

"So the three factors you have to consider in deciding whether to outsource are your time, money, and experience. How extensive or limited are these resources for you?"

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