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In the beginning... Title: In the beginning...
PermaLink: http://www.bootstrapme.com/50226711/in_the_beginning.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 29, 2007

CONTINUED FROM PREVIOUS POST In fact, in what Kraus described as a case of "post college follies" after graduating from Wesleyan University, Middleton, Conn. With a degree in psychology and...

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Political ho Title: Political ho
PermaLink: http://www.bootstrapme.com/50226711/political_ho.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 29, 2007

CONTINUED FROM PREVIOUS POST Despite their differing political views, both Kraus and Blackney used bootstrapping techniques to hatch their political business ventures. For Kraus, the startup was part...

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Lizzymania Title: Lizzymania
PermaLink: http://www.bootstrapme.com/50226711/lizzymania.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 29, 2007

CONTINUED FROM PREVIOUS POST In the end, Blackney strikes a tone somewhere between controversial conservative shock columnist Ann Coulter and Wonkette emeritus and political gossip diva Ana Marie Cox...

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Politics as brand Title: Politics as brand
PermaLink: http://www.bootstrapme.com/50226711/politics_as_brand.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 29, 2007

CONTINUED FROM PREVIOUS POST Kraus's emerging line of shirts can be found at his online store at www.bleedingheartsclub.com or at a variety of far flung retailers including: • Clothesline...

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Building the extraordinary brand Title: Building the extraordinary brand
PermaLink: http://www.bootstrapme.com/50226711/building_the_extraordinary_brand.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 29, 2007

CONTINUED FROM PREVIOUS POST In an article he wrote for Fast Company called "In Praise of the Purple Cow" laying the ground work for his book's release, Seth explained: Remarkable...

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Purple cow appeal Title: Purple cow appeal
PermaLink: http://www.bootstrapme.com/50226711/purple_cow_appeal.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 29, 2007

When bootstrapping a business, establishing a strong brand can be a major way to distinguish yourself without a big advertising budget. Marketing guru Seth Godin insists the best brands are those...

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Bootstrapping still seen as valuable while seeking funds Title: Bootstrapping still seen as valuable while seeking funds
PermaLink: http://www.bootstrapme.com/50226711/bootstrapping_still_seen_as_valuable_while_seeking_funds.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 21, 2007

Former U.S. Marine and entrepreneur Ann Bernard says she's using bootstrapping techniques despite seeking VC or other outside funding for her startup social network Why Go Solo. For example, a...

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Follow our bootstrap endeavor Title: Follow our bootstrap endeavor
PermaLink: http://www.bootstrapme.com/50226711/follow_our_bootstrap_endeavor.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 17, 2007

So, to recap, Hessinger Media is the first step in a bootstrap endeavor, one I'm hoping will evolve into a unique combination of eclectic content blogging, interactive user posting, personal...

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Hessinger Media (Part 3) Title: Hessinger Media (Part 3)
PermaLink: http://www.bootstrapme.com/50226711/hessinger_media_part_3.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 16, 2007

CONTINUED FROM PREVIOUS POST Here are some of the concepts for content here at Hessinger Media that readers of another blog, n10ah, have helped develop along with a few of mine. Feel free to add some...

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Hessinger Media (Part 2) Title: Hessinger Media (Part 2)
PermaLink: http://www.bootstrapme.com/50226711/hessinger_media_part_2.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 16, 2007

CONTINUED FROM PREVIOUS POST So who am I and what am I all about? My name is Shawn Hessinger, a journalist and blogger and the founder of Hessinger Media. I am also the host/editor of...

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Hessinger Media (Part 1) Title: Hessinger Media (Part 1)
PermaLink: http://www.bootstrapme.com/50226711/hessinger_media_part_1.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 14, 2007

CONTINUED FROM PREVIOUS POST Welcome to Hessinger Media, an online startup and experiment in eclectic content blogging that we hope will eventually offer not only a high quality variety of blogs to...

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New bootstrap enterprise launched Title: New bootstrap enterprise launched
PermaLink: http://www.bootstrapme.com/50226711/new_bootstrap_enterprise_launched.php

Filed in archive Entrepreneurship by Shawn Hessinger on July 13, 2007

Those of you familiar with this site know that for me BootStrapMe is much more than just an online journal of resources for the prospective and practicing bootstrap entrepreneur. This blog also...

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Entrepreneur interviews on Energybyte Title: Entrepreneur interviews on Energybyte
PermaLink: http://www.bootstrapme.com/50226711/entrepreneur_interviews_on_energybyte.php

Filed in archive Entrepreneurship by Shawn Hessinger on June 24, 2007

Photo: Jane M. Sawyer, morgueFile And still on the subject of Romanian entrepreneur Cristian Dorobantescu, I received an e-mail recently about a new launch which he hopes will be sort of a...

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Balance especially important for part-time entrepreneurs Title: Balance especially important for part-time entrepreneurs
PermaLink: http://www.bootstrapme.com/50226711/balance_especially_important_for_parttime_entrepreneurs.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 22, 2007

Personal and professional coach David B. Bohl challenged fellow bloggers to participate in a Workplace Survival Dialog earlier this month, and realizing today is the deadline, I wanted to get my...

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Looks can be deceiving Title: Looks can be deceiving
PermaLink: http://www.bootstrapme.com/50226711/looks_can_be_deceiving.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 21, 2007

CONTINUED FROM PREVIOUS POST In a comment on a previous post about starting that new business venture at home sans office, sans employees, sans all, James Chen, senior advisor for CXO Ventures,...

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Keep it cheap Title: Keep it cheap
PermaLink: http://www.bootstrapme.com/50226711/keep_it_cheap.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 21, 2007

CONTINUED FROM PREVIOUS POST Finally, Harry Golburg again carps about a chintzy plan not to blow money on a business phone immediately, arguing that this and other decisions motivated by thrift may...

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All in the family Title: All in the family
PermaLink: http://www.bootstrapme.com/50226711/all_in_the_family.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 21, 2007

CONTINUED FROM PREVIOUS POST Audrey Fox also took umbrage at a suggestion not to spend time telling family and friends about your great business idea. Though Dane's reason for saying this was...

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Beware the mighty Amazon Title: Beware the mighty Amazon
PermaLink: http://www.bootstrapme.com/50226711/beware_the_mighty_amazon.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 21, 2007

CONTINUED FROM PREVIOUS POST In a previous comment, Harry, one skeptical reader, also mentions Amazon.com. In fact, those worried about the percentage fees charged by PayPal should know that one of...

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Response to critics also draws fire Title: Response to critics also draws fire
PermaLink: http://www.bootstrapme.com/50226711/response_to_critics_also_draws_fire.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 21, 2007

CONTINUED FROM PREVIOUS POST To date, before my response to the critics from the previous series of posts is even completed, it too is drawing fire from some of the same quarters. (Check the comment...

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PayPal vs. VISA (Part 2) Title: PayPal vs. VISA (Part 2)
PermaLink: http://www.bootstrapme.com/50226711/paypal_vs_visa_part_2.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 14, 2007

CONTINUED FROM PREVIOUS POST Though I adore Harry for referring to me as "young", a call to a local merchant bank that is also a VISA "acquirer" two weeks ago demonstrated part of...

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PayPal vs. VISA (Part 1) Title: PayPal vs. VISA (Part 1)
PermaLink: http://www.bootstrapme.com/50226711/paypal_vs_visa_part_1.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 14, 2007

CONTINUED FROM PREVIOUS POST Harry Goldburg also had this to say about my advice on Visa and Master Card: I have to disagree once again. Yes, Paypal is a service that is capable of handling all types...

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Office supplies and attorneys Title: Office supplies and attorneys
PermaLink: http://www.bootstrapme.com/50226711/office_supplies_and_attorneys.php

Filed in archive Entrepreneurship by Shawn Hessinger on May 13, 2007

CONTINUED FROM PREVIOUS POST Link: Bad advice? • Office Supplies. When a firm I still work for opened a bureau office in 1999 they supplied it with a box of 500 pens all prominently decorated with...

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