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Entrepreneurship
by Shawn Hessinger on July 29, 2007
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In an article he wrote for Fast Company called "In Praise of the Purple Cow" laying the ground work for his book's release, Seth explained:
Remarkable mar...
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Entrepreneurship
by Shawn Hessinger on July 29, 2007
When bootstrapping a business, establishing a strong brand can be a major way to distinguish yourself without a big advertising budget.
Marketing guru Seth Godin insists the best brands are those tha...
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Entrepreneurship
by Shawn Hessinger on July 21, 2007
Former U.S. Marine and entrepreneur Ann Bernard says she's using bootstrapping techniques despite seeking VC or other outside funding for her startup social network Why Go Solo.
For example, a bl...
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Entrepreneurship
by Shawn Hessinger on July 17, 2007
So, to recap, Hessinger Media is the first step in a bootstrap endeavor, one I'm hoping will evolve into a unique combination of eclectic content blogging, interactive user posting, personal media...
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Entrepreneurship
by Shawn Hessinger on July 16, 2007
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Here are some of the concepts for content here at Hessinger Media that readers of another blog, n10ah, have helped develop along with a few of mine.
Feel free to add som...
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Entrepreneurship
by Shawn Hessinger on July 16, 2007
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So who am I and what am I all about?
My name is Shawn Hessinger, a journalist and blogger and the founder of Hessinger Media.
I am also the host/editor of www.bootstrap...
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Entrepreneurship
by Shawn Hessinger on July 14, 2007
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Welcome to Hessinger Media, an online startup and experiment in eclectic content blogging that we hope will eventually offer not only a high quality variety of blogs to v...
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Entrepreneurship
by Shawn Hessinger on July 13, 2007
Those of you familiar with this site know that for me BootStrapMe is much more than just an online journal of resources for the prospective and practicing bootstrap entrepreneur.
This blog also repre...
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Entrepreneurship
by Shawn Hessinger on June 25, 2007
Photo: Jane M. Sawyer, morgueFile
And still on the subject of Romanian entrepreneur Cristian Dorobantescu, I received an e-mail recently about a new launch which he hopes will be sort of a "real...
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Entrepreneurship
by Shawn Hessinger on May 22, 2007
Personal and professional coach David B. Bohl challenged fellow bloggers to participate in a Workplace Survival Dialog earlier this month, and realizing today is the deadline, I wanted to get my contr...
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Entrepreneurship
by Shawn Hessinger on May 21, 2007
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In a comment on a previous post about starting that new business venture at home sans office, sans employees, sans all, James Chen, senior advisor for CXO Ventures, Sacra...
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Entrepreneurship
by Shawn Hessinger on May 21, 2007
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Finally, Harry Golburg again carps about a chintzy plan not to blow money on a business phone immediately, arguing that this and other decisions motivated by thrift may d...
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Entrepreneurship
by Shawn Hessinger on May 21, 2007
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Audrey Fox also took umbrage at a suggestion not to spend time telling family and friends about your great business idea.
Though Dane's reason for saying this was s...
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Entrepreneurship
by Shawn Hessinger on May 21, 2007
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In a previous comment, Harry, one skeptical reader, also mentions Amazon.com.
In fact, those worried about the percentage fees charged by PayPal should know that one of...
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Entrepreneurship
by Shawn Hessinger on May 21, 2007
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To date, before my response to the critics from the previous series of posts is even completed, it too is drawing fire from some of the same quarters. (Check the comment ...
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Entrepreneurship
by Shawn Hessinger on May 14, 2007
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Though I adore Harry for referring to me as "young", a call to a local merchant bank that is also a VISA "acquirer" two weeks ago demonstrated part of...
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Entrepreneurship
by Shawn Hessinger on May 14, 2007
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Harry Goldburg also had this to say about my advice on Visa and Master Card:
I have to disagree once again. Yes, Paypal is a service that is capable of handling all type...
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Entrepreneurship
by Shawn Hessinger on May 13, 2007
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Link: Bad advice?
• office supplies. When a firm I still work for opened a bureau office in 1999 they supplied it with a box of 500 pens all prominently decorated with c...
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Entrepreneurship
by Shawn Hessinger on May 13, 2007
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This issue was also covered by Harry Goldburg, another commenter who was convinced both Dane and I were off our collective rockers. More on Harry's other great feedback later....
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Entrepreneurship
by Shawn Hessinger on May 13, 2007
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This is more of a consideration for those who practice bootstrap entrepreneurship by choice like Greg Gianforte who made enough on the sale of his first venture Brightwor...
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Entrepreneurship
by Shawn Hessinger on May 13, 2007
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Dave mentions GAP accounting laws as a reason to start a business bank account right off the bat. He's referring, I believe, to General Accepted Accounting Principles...
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Entrepreneurship
by Shawn Hessinger on May 13, 2007
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Before you've sold your first product to your first customer on what exactly will you seek advice from the accountant you retain? The revenues projected in a well tho...
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Entrepreneurship
by Shawn Hessinger on May 12, 2007
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This sort of cart-before-the-horse thinking is best expressed in a series of comments on everything from company organization to professional services and right down to t...
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by Shawn Hessinger on May 12, 2007
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Amazingly, most commenters ignored the point of the posts completely which was, of course, small business startup.
This means sitting in your living room or in front of ...
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Entrepreneurship
by Shawn Hessinger on May 6, 2007
Last week's series of posts on Ten (X 2) Commandments when starting your bootstrap business venture inspired by Dane Carlson's "20 things not to do before starting a business" ignite...
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Entrepreneurship
by Shawn Hessinger on April 29, 2007
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Having reviewed this great list, let's try a follow-up exercise. If you can think of any startup don'ts (or even some startup do's), post 'em on your own ...
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Entrepreneurship
by Shawn Hessinger on April 29, 2007
Link: 20 startup tips
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For his second 10 No-No's Dane suggests:
11. Thou Shalt Not Design A Logo
Oh-oh! Explain that light bulb thingy at the top of your website th...
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Entrepreneurship
by Shawn Hessinger on April 29, 2007
Link: 20 startup tips
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6. thou Shalt Not Hire An Accountant
Dane recommends Quickbooks Simple Start. (An accountant actually recommended I buy this while I was trying to...
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Entrepreneurship
by Shawn Hessinger on April 29, 2007
Link: 20 startup tips
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Automattic Inc., the folks who maintain the popular wordpress blogging platform, have posted a great blurb in the Terms of Sevice section of their ...
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Entrepreneurship
by Shawn Hessinger on April 29, 2007
Link: 20 startup tips
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As Dane points out, working from home usually costs you nothing to start and no rent. Here are my own tips for working at home with some helpful co...