Blog as bootstrapping strategy
Filed in archive Bootstrapper Resources by Shawn Hessinger on November 04, 2007

Ckint Jhonson offers these thoughts for using the weblogging trend as the ultimate method for bootstrapping your business.
Why:
• Blogs are more popular with search engines than other websites
• This popularity will give you greater ranking on the search engines in your business's chosen niche
• Many blogs can be started free (blogger, wordpress, soulcast, LiveJournal) so there is no cost besides your time for this marketing strategy
• Blogs build their own authority in a given niche and this over time can translate into traffic to your main business site
How:
• Choose a subject to interest customers your business targets (If you sell digital cameras, a blog on digital photography techniques might be a good bet)
• Update your blog regularly with fresh content to keep readers interested and to maintain a good search engine ranking.
• Establish a relationship with your customers. Answer questions and respond to comments promptly
• Comment on other blogs related to your niche. (This can build karma in the on line community and gain you back links which will add to your Google PageRank)
• Give away freebies (Again not necessarily products but related materials. Going back to our digital camera example this could be a free downloadable e-book on digital camera techniques)
Read the rest of Jhonson's post at ArticleDashboard.com here.
And for more tips on bootstrapping your business with a blog see Raj Dash's great tips and this post on deciding whether blogging is, in fact, right for your business.
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