bootstrapme
Bootstrap marketing 101
Filed in archive Bootstrapper Tips by Shawn Hessinger on November 13, 2007
Bootstrap marketing 101

Uber marketer Seth Godin has good news for bootstrap entrepreneurs.

Paying millions for television ads is no longer the key to getting the masses to purchase your product, Godin told those gathered at an Ideas Worth Spreading conference in 2003 in Monterey, CA.

The TV-industrial complex is broken, Godin argues, and the need for creative marketing has given bootstrappers the edge. Here are his suggestions:

• Make your product remarkable (the loudest car speakers, milk that's not milk, a 55 foot tall lava lamp) and get customers' attention without a big advertising budget.
• Find a group with otaku, the quality of one who is obsessed, market to them and let them spread the message to a larger group.
• Don't waste time (or money) marketing to the masses because they're too good at ignoring your message.
• We live in a time of idea diffusion and those who can spread ideas win.
• The riskiest thing you can do is be safe.
• Sell to people who are listening and maybe they'll tell their friends (find out what people want and give it to them)

Seth is now marketing a four DVD eight hour box set of his inspirational message, at $800 a bit steep for bootstrappers. Let him know if you want a copy.



Related Entries:

Permalink: Bootstrap marketing 101
Tags: bootstrap  bootstrapping  business  entrepreneur  startup  money  investment  finance  financing  tips  advice 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/101759
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Bootstrap marketing 101:

  • Currently 2.36/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 2.36 out of 14 vote(s) cast.
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!