(Editor's Note: In the third installment of our interview with bootstrap evangelist Bijoy Goswami at BootStrapMe.com on the Creative Weblogging network, we discuss the Bootstrap Bootcamps and how to keep bootstrapping in the DNA of your company)

SH: If, as Greg Gianforte surmises, only about one percent of businesses get Venture Capital at startup and the rest are launched for $20,000 or less then there must already be a lot of bootstrapping going on. If so, why is it so important to talk about this stuff? Why does it really matter?

BG: It turns out that bootstrapping is not well understood and often conflated with the cookie-cutter approach to entrepreneurship. Bootstrapping goes FAR BEYOND the idea of using very little up-front capital. Capital is, in some ways, the least interesting aspect of the bootstrapping process. Indeed, for bootstrappers, the constraint of capital is what creates and fuels innovation (see: http://www.abdmag.com/constraint_creates_innovation.htm). Bootstrapping is not something you do at the formative stages and then stop - bootstrapping is a mindset and approach that lives on through the life of the company.

SH: Tell us a little more about the DVD project. How did that all come about?

BG: The Bootstrap Bootcamp started as a one-day session, sponsored by the City of Austin's Small Business Development Program. Rosy Jalifi, the director, asked me to teach a course. We created the DVD so people could get a quick overview, without me having to conduct these sessions live or continually have to re-explain bootstrapping principles. More time-saving measures! Every entrepreneur or potential entrepreneur must carefully consider which entrepreneurial path they want to take - they are all very different, with their own unique trade-offs. The Bootcamp helps the entrepreneur to proactively pick their path and also learn the essential steps of the bootstrap approach.

SH: Where can people get their copy?

BG: Individual copies at amazon.com and bulk copies from Aviri.

SH: You've talked about the bootstrap approach and even in the case of "the bootstrap that forgot it was" the idea that this bootstrapping approach that first built the company and remains in its DNA can be revived to create the innovation for new products and new growth. Do you believe bootstrapping is where the innovation comes from? If so, why do companies spend massive amounts of money on research and development when simply attempting growth with limited resources might create more innovation less expensively in the end?

BG: Absolutely it is. Great innovations like the Post-It note were bootstrapped. Actually, the Post-It Note was a "bootleg" which is the term used for clandestine bootstrapping. See: http://www.bootstrapaustin.org/wiki/index.php/Rebootstrap_Program Contrary to the stories around it, Art Fry and Spence Silver had to fight to keep the project alive, getting no support from their superiors.

Large companies tend to fall into the funding-driven model of innovation because they have a lot of capital on hand. Additionally, the tools and approaches of managing a large organization are mistakenly applied to new initiatives. Many founders have either left or forgotten that bootstrapping is how they built the company in the first place. Companies like Virgin, Whole Foods and Apple have incorporated "rebootstrapping" into their DNA.