Bootstrapper brings social conscience to entrepreneurship (Part 4)

Filed in archive Bootstrapper Profile on October 16, 2006

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In fact, Styles said it was not even necessary to pay the models seen in the photos on the company's website launched in late January and currently the source of most of the business's sales.

Some of those volunteers moved on while others stayed, and one, Director of Corporate Communications Angela Paulina, who Styles credits with creating both her brand name and logo, is among a growing number of part-time employees hired since the company began.

Styles is comfortable with such creative delegation preferring to focus on her strengths including the 16 years she has spent effectively networking as a sales representative and then manager.

She has decided to use that networking to leverage her fledgling company for success while carefully spending resources only when necessary to get the best return.

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