Bootstrapper marries maternity to fashion (Part 5)
"It's a great story," said O'Callaghan's sister-in-law Kerie Hagler, training director and media coordinator with PrintingforLess.com in Livingston, MT.
In a single moment of inspiration, O'Callaghan had eliminated the need for an expensive advertising campaign and anticipated the celebrity pregnancy photo trend, putting her tiny fledgling home business on the map.
She says she is part of a new breed of entrepreneur seeking not millions in profits but rather a sustainable business necessary to support her life style while also allowing her to exercise her social conscience.
She donates shirts to teen pregnancy programs at high schools, designed a special pink maternity shirt (pictured above) for breast cancer awareness and donates five shirts to an organization aiding unwed mothers for every shirt gifted to a celebrity.
O'Callaghan has expanded her business into related products like shirts for dads and infants and has even launched a second product line with fellow Women's Economic Venture program graduate Elizabeth Gaynes.
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