Bootstrapper solves printer problems (Part 6)
A steady cash flow remains crucial to the bootstrapping method since bootstrapping entrepreneurs use cash flow to grow their business instead of outside investment.
Cash is not only king, it's queen and prince too for a bootstrapper.
Rather than spend a projected $1 million quoted to him by both Microsoft and Oracle for construction of a database to manage the increasing influx of orders for online services at his company, Field had an employee build a miniature model on Microsoft Access.
The system has steadily grown in complexity as the business evolves and today has been valued at $20 million.
Field believes in the end he got a more flexible application than any multi-million dollar system installed all at once could ever have been.
"Because we did it little by little, I got what I wanted," he said.