Bootstrapper solves printing problems (Part 1)
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Editor's Note: (This post begins the second in a recurring series of Bootstrapper profiles on bootstrapme.com. If you have a bootstrap entrepreneur you believe we should profile, please get in touch)
Some entrepreneurs may begin their companies with a grand vision.
For Andrew S. Field, President and CEO of PrintingForLess.com, Livingston, MT, it was just a question of solving the right problem.
"Our niche is sort of minimum run. 250 to 50,000," said Field in a recent interview.
Still, more than the size of Field's operation makes it special.
The firm doesn't just offer a standard obligatory website like so many other commercial printers do.
Instead, Field has grown his company into a full-service e-commerce commercial printing company that now relies exclusively on its online business and is still expanding services to meet customer need.
Despite a fair amount of high tech automation, Field has built his company with a personal touch that includes the assigning of special teams that stick with a client all the way through a project and work with the same clients for reorders.
August 8th, 2006 at 4:02 pm
I am a new bootstrapping entrepreneur who just received my first order from PrintingForLess.com – followed by a phone call and a nicely unexpected thank you gift. But I was already praising their awesome customer service before my product ever arrived! That’s what it takes to keep customers coming back and to have them spread the word. Way to go PrintingForLess & Glacier Team! (I’m looking forward to another order already.)