Editor's Note: (This post begins the second in a recurring series of Bootstrapper profiles on bootstrapme.com. If you have a bootstrap entrepreneur you believe we should profile, please get in touch)

Some entrepreneurs may begin their companies with a grand vision.

For Andrew S. Field, President and CEO of PrintingForLess.com, Livingston, MT, it was just a question of solving the right problem.

"Our niche is sort of minimum run. 250 to 50,000," said Field in a recent interview.

Still, more than the size of Field's operation makes it special.

The firm doesn't just offer a standard obligatory website like so many other commercial printers do.

Instead, Field has grown his company into a full-service e-commerce commercial printing company that now relies exclusively on its online business and is still expanding services to meet customer need.

Despite a fair amount of high tech automation, Field has built his company with a personal touch that includes the assigning of special teams that stick with a client all the way through a project and work with the same clients for reorders.

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