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But what may have been most unusual about the path taken by Dennis and his partners in starting One Greek Store, a business marketing custom apparel for the minority fraternity and sorority market, was the decision to buy their own sowing machine to do the work instead of outsourcing the task.

Outsourcing, particularly of manufacturing, has become something of a mantra especially among advocates of bootstrap entrepreneurship and a major way to avoid capital costs from day one. Blogger Dane Carlson recommends:

Outsource everything. fedex kinkos can handle all of your printing, and instead of splurging on a postal meter head down the post office. Need something big? Rent it! If it's not something you can rent by the day, maybe there's another local business with one. Can you rent it during their off hours in the middle of the night?

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