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Bootstrapping Opportunities
by Shawn Hessinger on November 18, 2007

As mentioned previously here at BootStrapMe.com, social networking can be an important resource for the bootstrapping on line entrepreneur as a method of marketing with little or no cost.
Of course, Internet entrepreneur and bootstrapper Chris Pirillo correctly observes that not every network is worth your time and you should certainly pick only the ones that create a true benefit for your business.
If you've decided to use a social network, Lee and Sachi LeFever give a great overview of how networking can help you reach an increasing customer base for your on line product or service.
Here, including some I've posted earlier, is an expanded list of well known (and not so well known) social networks I've come across for your social networking tool box.
• MySpace, the big daddy of them all though the sheer volume of traffic and an overemphasis on people seeking to hook up makes its value for marketing somewhat questionable in my opinion.
• Facebook, the major MySpace challenger, has added features which may make the site significantly more important to entrepreneurs in the future
• MyBlogLog, one of my favorite networks and now part of the Yahoo! fold, it was originally pitched as a simple way to collect profiles of the people reading your blog
• Technorati, a cross between blog search engine and social network, it has been touted as equally or more important than Google's PageRank in building blog visibility
• YouTube, Revver, Blip.tv, LiveVideo and Glumbert, the main video social networks and key to posting for businesses with a strong video component
• Virb, a space for collecting a wide variety of media including photos videos and blogs.
• Second Life, a social network featuring moveable avatars
• LinkedIn, Xing and Plaxo, networks focused mainly on business and other personal social connections
• hipFox, a special social network just for NFL fans
• The Bootstrap Network, a global community for bootstrap entrepreneurs
• Flickr, the photo sharing social network, again especially helpful for products or services with a visual component
• Twitter, Pownce and Jaiku, connecting friends and colleagues with messages and files.
• Yahoo! Groups, old school but with a great opportunity for simple exchange. Consider joining our own Bootstrapper's Yahoo! Group.
• Yuwie, a MySpace clone offering revenue share for traffic to your profile and blog.
*Or build your own social networks with Me.com and Ning.
Have some additional suggestions? Add them in the comment section or create a posted link of your own with a link to this site and I'll provide a link back.
Permalink: Bootstrapper's social networking tool box
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Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/102548
Mr Wong
Vote for Bootstrapper's social networking tool box:
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Rating: 2.00 out of 26 vote(s) cast.
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Response from:
Colin
(11/18/07 2:34am)
Response from:
Shawn A. Hessinger
(11/18/07 2:45am)
Honestly never came across that one before. Thanks!
Response from:
Tom Pick
(11/18/07 8:00am)
Great post and interesting list. I did a test of my own to determine which social media sites were best at driving website and blog traffic; my summary of the best social networking sites can be found at http://webmarketcentral.blogspot.com/2007/06/web-20-social-tagging-sit
es-part-7-best.html.
es-part-7-best.html.
Response from:
Shawn A. Hessinger
(11/18/07 9:52am)
Wow! Great counter list with some really impressive stats, Tom. Obviously took considerable work. A couple of thoughts come to mind. 1.)Wonder if a difference can be distinguished between social community networks and social tag sites (ex. MySpace vs. Digg) 2.) Does the nature of the site you're marketing (B2B vs. direct retail) make a difference in terms of the network you use. I've observed Digg works better for some subjects than others 3.) Is B2B inevitably easier to market through social networks than a direct product? (ex. this site or your site vs. a website selling wrist watches)
Response from:
Colin
(11/19/07 6:46am)
Sure! :)
Response from:
smith
(11/19/07 10:12am)
The social networking application marketplace was comparatively small in 2006, coming in at $46.8 million. By 2009, however, this market will grow to $428.3 million creating a new application segment and establishing social networking as a new communications instrument used for many purposes other than consumer socializing.
Source: http://www.ceoworld.biz/?p=363
Source: http://www.ceoworld.biz/?p=363
Response from:
Renjith
(10/13/08 8:04am)
One of the most famous friendship network. “www.frompo.com”. you can find more exciting things find here.
frompo.com
frompo.com
Response from:
statistics help
(09/23/09 2:06am)
Very very good list of social networking sites. Probably the best so far i have seen on the internet.
Thank you so much
Thank you so much
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