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Bootstrapping can be key to software development

Filed in archive Bootstrapper Resources by Shawn Hessinger on March 31, 2007

Bootstrapping can be key to software development
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Here's how Art Reisman, CEO, CTO and co-founder of APconnections Inc. explains his company's first product NetEqualizer:

At APconnections, our flagship product, NetEqualizer, is a traffic management and WAN optimization tool. Rather than using compression and caching techniques, NetEqualizer analyzes connections and then doles out bandwidth to them based on preset rules. We look at every connection on the network and compare it to the overall trunklinks size to determine how to eliminate congestion on the links. NetEqualizer also prevents peer-to-peer traffic from slowing down higher-priority application traffic without shutting down those connections.


Kind of hard to reduce into a palatable sales pitch, huh?

But with no financial backing and the need to improvise, the company found the key to their bootstrap approach.

• Open source application. With beta users free to try their product, the company soon found loyal users who helped them work out the bugs and provide great testimonial to pay customers.

• Sales direct and over the Internet. "If you make it they will come." With plenty of time and little money, the company found this was the perfect approach and required no big investment to prime sales channels

Reisman said not even theft by a bigger company frightened his firm in their open source experiments:

Afraid of copycats? In many cases, nothing could be better than to have a large player copy you. Big players value time to market. If one player clones your work, another may acquire your company to catch up in the market.


Join us for the next installment from the Kauffman Foundation bootstrap series next post...

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