Just signed up for the beta of a new person-to-person trading exchange called Aroxo, a bootstrapped enterprise by entrepreneur Matt Rogers.

Here's more on Matt's own recipe for bootstrapping a company with a slightly larger startup investment then we're used to talking about here but still lower than the millions that heavily funded firms might use.


But Aroxo is more than just a bootstrapped venture. It promises to provide a real opportunity to bootstrap some sales oriented businesses in the bargain.

Here's how Aroxo's team describe their brand new product:

People love buying and selling online, trading with each other, doing deals, getting a bargain, shifting stock.

Aroxo portrays itself as:

...a better way to do it, something which is faster and cheaper for sellers. And which not only gets a great price for buyers, but saves them hours of searching...

...And no! We're not an auction and we're definitely nothing as boring as a reverse auction!

I hope to provide additional details as the startup gets underway. Check back for updates as we learn and share more.