Business coach promotes lean approach
Filed in archive Bootstrapper Tips by Shawn Hessinger on March 05, 2007

Then read what business coach Bill Dueease has to say about leanness as a strategy for business start-up (and long term operation for that matter) in a recent comment on a previous post.
The purpose of starting and running a business is to make a profit. When entrepreneurs spend money on anything that will not directly increase bottom line profits, then it will be wasted money. Spending money for show is not beneficial. Yet, our famous media, many supposed business pundits, and even VC's are only impressed with the show of size and success. They encourage the thinking that if the owner is driving a new, very expensive car, this can only mean the owner and business is profitable. Another popular "show" measurement is the famous revenue benchmark. Businesses are regularly rated by the size of their revenues. When in truth, only the amount of the profits counts. Smart entrepreneurs focus on the profits and only reveal their successes when they have to. In fact, when you read the "Millionaire's Mind" you will learn that the successful business owners actively disguise their wealth. Being lean is not only smart, but also necessary to profitable successes by entrepreneurs. Keep emphasizing leanness. You are helping any entrepreneur who will listen.
Thanks Bill. Check out more of Bill's advice on his own site The Coach Connection.
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