Coming soon! (Part 1)
As promised at the beginning of this month, a new bootstrap business project is about to launch here at BootStrapMe.com and I couldn't be more excited.
As the pieces have been slowly put into place in the last few weeks, I've tried to take readers through the process examining the many considerations that should go into creation of any business idea, especially an idea with very little money behind it.
Some of the considerations have proved more important than others in the case of my own soon to launch venture. Others have proven invaluable.
Here are the high points along with links to the posts describing each point in more detail:
• Working from home can be key bootstrap technique
Though he rented a Madison Avenue address to give his start-up credibility, entrepreneur Jeremy Barbera launched his direct-marketing company Metro Services Group Inc. at his living room table in 1987…
So why don't more bootstrap entrepreneurs consider working from home as a way of lessening their start-up cost?
• Five tips when starting a business at home
Many cities and even small towns have a dizzying variety of regulations governing what you can and can't do with your property including the running of home businesses. Do yourself a favor. Unless you need signs or some other visible external changes to the building, don't ask your local zoning officer if you need a permit to sit around in your underwear blogging in the living room.
• In search of the perfect brand
Marketing guru Seth Godin suggests brands and product messages today must be as outrageous and attention getting as, say, a Purple Cow.
• Marketing to the edge
Designing ANYTHING for the masses is silly. Why? Because the masses don't buy stuff any more. The edges do. -Seth Godin
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