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Fill your boutique in about a week (Part 6)

Filed in archive Bootstrapper Tips by Shawn Hessinger on December 15, 2006

Guy Kawasaki.jpg
CONTINUED FROM THE PREVIOUS POST

Specifically, in his "The Art of Bootstrapping" post, Guy explains it this way:

I can feel the comments coming in already: How can you recommend shipping stuff that isn't perfectlinks? Blah blah blah. "Perfect" is the enemy of "good enough." When your product or service is "good enough," get it out because cash flows when you start shipping. Besides perfection doesn't necessarily come with time--more unwanted features do. By shipping, you'll also learn what your customers truly want you to fix. It's definitely a tradeoff: your reputation versus cash flow, so you can't ship pure crap. But you can't wait for perfection either. (Nota bene: life science companies, please ignore this recommendation.)


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Tags: Guy  Kawasaki  inexpensive  boutique  setup  business  week+part  small+business 

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