Five reasons bootstrappers change the world

Filed in archive Bootstrapping Thoughts on October 26, 2007

No, this isn't necessarily a reference to Guy Kawasaki's blog. Just a statement of fact, and something I was thinking about on the way home tonight.

Here are five solid reasons why, but first a look at a great definition of bootstrapping from About.com:

A phrase used in the business world that refers to starting and running a business with no or little capital. This approach requires a large amount of creativity and ideas to bring in money quickly and run a low cost operation.

And now the reasons:

1. With no capital investment, bootstrappers must use creative and different approaches to business making innovation part of their company's DNA.

2. With no investors, bootstrappers are free to chart a new course without interference and so are ideally suited for a world-changing effort.

3. With no established market, a bootstrapper must create one out of wits, passion and creativity.

4. With little or no overhead, bootstrappers are freer to make the world changing moves larger corporations will take longer to deliberate.

5. With no funds for marketing, bootstrappers must make their product remarkable to create a business in which customers grow from a small dedicated edge to large customer base creating needed cash flow a long the way.

Other thoughts? Add them below.