Founder: ZooQ is for bootstrappers

Photo courtesy of iStockphoto, Ashok Rodrigues
Ultimately, ZooQ's co-founder Edward A. Ipser, Jr. maintains that the application is a perfect fit for bootstrappers. In a series of e-mails on the subject earlier this month he explained:
ZooQ is [a] collaborative innovation tool particularly well suited to geographically dispersed teams as bootstrappers usually are.
Ipser insists that, even once the collection of tools offered by the site have passed the Beta stage, ZooQ will remain accessible to the bootstrapping community:
The business model is, essentially, to provide value across the entire scale of companies, bootstrapping startups to multinational behemoths, but to generate revenues from the upper end of the scale. So while we may fiddle with which features will be available for free vs. available only on the paid subscriptions, there will always be a substantial free version designed to demonstrate the value of ZooQ. Obviously we hope that startups will grow up into paying customers but if they only help us refine the product and spread the word about it, that will be more than enough to make the business model work.
October 6th, 2008 at 4:31 am
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