Happy Easter: Resurrect your bootstrap business

Filed in archive Bootstrapping Thoughts on March 24, 2008

Happy Easter from the team at BootStrapMe.com and PostRanger.com, the web's newest on line media network.

This is a great time of year to consider resurrecting your bootstrapped business project.

For many reasons, new life can always be breathed into a bootstrapped project, even one that has proven disappointing in its performance in the past:

• Bootstrapped businesses often take little more than an entrepreneur's efforts to re-launch or re-energize. As mentioned in the previous post no major financial re-investment is needed to expand
• Bootstrappers often work best with constraints. Don't think of that poorly performing bootstrap venture as a failure. See it as a learning experience. Bootstrappers have the benefit of trial and error with less money up front at risk
• Bootstrappers take time to find their business model. Bootstrappers search for a workable real world business model instead of crafting a detailed business plan for a fully realized enterprise that will either succeed or fail when launched.
• Bootstrappers feed on costumer feedback. Greg Gianforte, founder of RightNow Technologies Inc., learned as much from cold called customers who turned him down and strengthened his product from their reactions. It may take time and several failed starts to get it right.

More later...