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The business started offering outsourced phone service and has grown from there.

Partnerships with other professionals have helped that expansion and now an India-based service center has come on board offering web design and back office functions, said My Business Assistant founder Gourab Nanda.

"My core competency is to be a service management company for small business," he explained.

That role allows other companies to outsource support functions and, for small startups, do what they do best.

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