How to bootstrap a bakery business (Part 9)
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But when the station, pleased with the results (scroll down and check out the link to Haika's Kitchen on the page promoting their new mascot 'Pat the Beaver'), asked Rapoport for more advertising, his answer was a firm "no".
"We didn't get one bit of business. That just isn't our audience," he concluded.
He's had similar experiences experimenting with newspaper advertising and says three articles in the local press costing him no more than the writing of a press release helped much more.
On the other hand, while initially he and Powell had decided to focus on sweets, he said demands from customers for fresh baked bread lead to another market and when not all the bread sold they made sandwiches creating a third.
Soups and cabbage slaw found their way into the display case as Haika began making dinner at the bake shop putting some of what she made out for customers.
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