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How to bootstrap a record store start-up (Part 3)

Filed in archive How-to by Shawn Hessinger on January 30, 2007

How to bootstrap a record store start-up (Part 3)
CONTINUED FROM PREVIOUS POST

In fact, music business coach Joe Taylor Jr. insists there are at least four ways an independent music retailer can compete successfully against the big chains.

In a post on his site spinme.com, Taylor recommends small independent retailers should:

1. Position (yourself) as an expert in one or more specific niches. When folks think you're THE destination for emo/jazz/metal/reggaelinks/yourgenrehere, you can go deep and superserve a grateful customer.

2. Focus on special events. Make the store a destination. Create lots of in-store concerts, signings, listening parties, and anything else that can get folks out at lunch time, after work, or around shows (if the store's near a venue).


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Tags: How  to  start  independent  record  store  business  record+store 

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