How to bootstrap a record store start-up (Part 3)
Filed in archive How-to on January 30, 2007
CONTINUED FROM PREVIOUS POST
In fact, music business coach Joe Taylor Jr. insists there are at least four ways an independent music retailer can compete successfully against the big chains.
In a post on his site spinme.com, Taylor recommends small independent retailers should:
1. Position (yourself) as an expert in one or more specific niches. When folks think you're THE destination for emo/jazz/metal/reggae/yourgenrehere, you can go deep and superserve a grateful customer.
2. Focus on special events. Make the store a destination. Create lots of in-store concerts, signings, listening parties, and anything else that can get folks out at lunch time, after work, or around shows (if the store's near a venue).
CONTINUED NEXT POST
2. Focus on special events. Make the store a destination. Create lots of in-store concerts, signings, listening parties, and anything else that can get folks out at lunch time, after work, or around shows (if the store's near a venue).
Tags: How to start independent record store business record+store
Trackback: http://www.creative-weblogging.com/publish/mt-tb.pl/51548
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for How to bootstrap a record store start-up (Part 3):
|
Rating: 4.00 out of 3 vote(s) cast.
|
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Follow us on Twitter! |
