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Of course, fledgling retail record stores properly bootstrapped need not even have inventory to succeed in the beginning.

The technique of drop shipping allows you to make sales from your website without actually having the CD's or other recordings in stock at the time of the purchase.

If you can make a deal with a sympathetic independent label, they will ship the purchase out for you after you send them the payment from the sale with the difference between your sale price and their wholesale cost being your profit.

For more on how drop shipping works, consult this previous post.

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