How to bootstrap a record store start-up (Part 9)
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In fact, having a tangible product at all may be unnecessary until you've made those first couple of sales.
Canadian singer/songwriter Brad Turcotte offered free downloads of his recordings free on line and only after making enough money from licensing his songs did he invest in manufacturing a CD version of his music for sale.
Some Print on Demand services like CafePress.com and Lulu.com offer the opportunity to upload music and create CD's only after someone has actually purchased a copy, a wonderful opportunity for savings.
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