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I want to mention in the next couple of posts what process I used to develop this new business idea and how it evolved.

Since the new business has only just come into being, any projections I might make about future earnings would be pure conjecture and I refuse to speculate.

I can say that the business has been launched on virtually nothing (bootstrapped, of course), will be operated almost exclusively through my investment in time in the first few months or potentially a year or two and will rely primarily on advertising and sale of merchandise for revenue, at least in the beginning.

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