CONTINUED FROM PREVIOUS POST

But the roots of n10ah go back to June when I commented in one post about an observation made by Feedburner CEO Dick Costolo in a podcast interview with Greg Galant of Venture Voice.

During the interview, Costolo observed:

I'm saying if you ask me to choose one or the other, I think in this Web 2.0 world of being able to get companies off the ground quickly, being able to build things, release them and then iterate....and iterate and iterate and iterate and keep rolling out things more frequently that it behooves entrepreneurs to use a blog or some other quick start method of communication as a vehicle for getting awareness and understanding of what they're trying to do instead of building a detailed business plan, trying to get funding around an idea by cold calling people and then, you know, getting started based on that funding.

He added:

I think that having a blog, thinking about what you're doing and writing about what you're doing in the blog is a much faster way to build an audience and generate interest.

CONTINUED NEXT POST