In the beginning...

Filed in archive Entrepreneurship on July 29, 2007

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In fact, in what Kraus described as a case of "post college follies" after graduating from Wesleyan University, Middleton, Conn. With a degree in psychology and neuroscience in 2004, he and classmates developed what in retrospect seems a slightly bizarre idea.

The plan was to move enmasse to northern California where Serbian NBA basketball star Vlade Divac was playing his final season with the Sacramento Kings and capitalize off of his near cult status by selling "unauthorized" T-shirts with his image.

"That's how the whole T-shirt thing got started," he said.

When the plan fell through, Kraus returned to the east coast where he worked for a psychiatric hospital in Vermont and awoke one morning with what would turn out to be a prophetic vision burning in his brain.

Kraus had envisioned a satirical design that replaced pop artist Andy Warhol's celebrity prints of Marilyn Monroe with images of secretary of state Condoleezza Rice with the caption "Warho".

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