Keep it cheap
Filed in archive Entrepreneurship by Shawn Hessinger on May 21, 2007

Finally, Harry Golburg again carps about a chintzy plan not to blow money on a business phone immediately, arguing that this and other decisions motivated by thrift may damage a company's credibility.
Responding more to Dane's suggestion than to mine, Harry complains:
Once again, what is this gentleman thinking? Don't have a business phone or address? Maybe ten years ago, the thought of having a second phone lineinstalled and the price of long distance being what it once was, I can see why it would be expensive and impractical. But in today's day and age, where teenagers have cell phones and unlimited minutes exist, what does it cost to have a second cell phone nowadays...one that could be used as a business phone? Peanuts...it's peanuts and having a business line is critical. I don't care who you are, if you're calling someone whether it's to do business with them, hire them, buy something from them, etc. ...hearing "You've reached the office of..." at the other end of the line always sounds like you're in better hands than hearing "Hello?"...or even worse, having your kid answer the line.
Conceding for the moment that super cheap options merging the best of both worlds already exist, when it comes to worrying what others may think of your dinky little startup, I often recall a comment from a Venture Capital investor whose business it is to evaluate startups for acquisition.
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