When I think of Gourab Nanda's company My Business Assistant, I picture one of those memorable TV commercials, the kind that everybody talks about around the water cooler on Monday morning because it was much more entertaining than the show it helped sponsor.

A solopreneur (we'll call him Mr.Brandworthy) is standing behind his desk in a small nondescript office shaking hands with a client who's on the way out the door.

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