So, why does your business need a blog? Well, a boat load of people smarter on this subject than I am have the following insights.

A blog can:
• Draw an attractive demographic and be an inexpensive way to increase your company's online exposure

• Serve as a great marketing tool but not necessarily a direct response sales mechanism

• Boost your profile with customers and the media and boost your web site's ranking on search results

• Serve a PR function by attracting more attention to your business or service

• Open a dialogue and exchange of ideas with customers and potential customers.

For more on how the blogosphere will change your business and...well...just about everything else, and why you probably can't afford to ignore it, read this piece from BusinessWeek online.

Of course, as consultant and business blogger Dave Taylor observes, blogging is not always the best or most desirable use of a CEO or business owner's time.

Hiring a blogger for your business can be less expensive than you might think. For small businesses that may not be able to afford big fees an earning percentage arrangement or exchange of services may also be possible.

I'm offering these services because I truly believe that businesses, particularly growing ones for which I have a genuine passion, must learn to harness this incredible power to communicate.

Get in touch and we'll talk.