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Bootstrapper Resources
by Shawn Hessinger on June 4, 2008
Photo courtesy of iStockphoto, rolf bodmer
Apologies for not updating sooner on our weekend podcast with the Succeed in the Music Business team Sunday.
Among topics covered with co-hosts KasondraK and Jeronimo Black were:
• Marketing. How the bootstrapping musician gets his/her work out there.
• Social networks. From the big ones like MySpace and Facebook to the lesser knowns and up and comings like Virb and its music franchise Purevolume
• Blogs. Their importance for the modern music entrepreneur in the digital age.
• Otaku. A Japanese term for the obsessive folks who will spread you music virally.
(More about Otaku and other key aspects of marketing theory from Seth Godin at this post.)
• Getting started. Read Guy Kawasaki's "The Art of Bootstrapping" with particular attention to point # 3 and Dane Carlson's "20 Things Not to Do Before Starting A Business". The point? Don't over prepare.
If you missed it, here's the show.
Permalink: Listen to the bootstrap music podcast
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