Music bootstrapping gets under way

Filed in archive Bootstrapper Tips on May 20, 2008

A few weeks ago I posted about an exercise meant to look at how to bootstrap an online music label from a nuts and bolts perspective.

The post looked at a couple of ways that music could, and probably should, be marketed in the near future taking advantage primarily of the digital tools readily available to today's musicians and included:

• Uploading original tracks to sites like Musicane for downloaded sale and to sites like iJigg for promotion.

• Creating accounts on social network sites like MySpace, MyBlogLog, Facebook etc. to attract traffic and make the on line community aware of your product.

• Looking into the sale of additional related products like T-shirts, videos or CD's via print on demand sources like CafePress.com.

• Looking at the possibility of promoting concerts digitally via MeetUp or some other similar social tool.

• Creating a blog/blogs for your music, perhaps one for each genre, to keep a growing customer base apprised of what you are doing next and to keep drawing attention to the label and its brand.

The post drew a comment from KasondraK of the SIMBIZ Info Team who also posted a link to Digg and I hope to spend some time chatting with Kasondra on her podcast in a few weeks with a scheduled date of 8 p.m. Sunday June 1 so be sure to tune in.

But it won't end there. In the next few weeks I'll be putting the finishing touches on a couple of sites to put this idea into action after several misfires attempting to create a new bootstrap model for the music business in the digital age. Keep reading...

Photo Credit: Mary R. Vogt, MorgueFile