Those of you familiar with this site know that for me BootStrapMe is much more than just an online journal of resources for the prospective and practicing bootstrap entrepreneur.

This blog also represents my own personal journey of entrepreneurship and I've shared the majority of my efforts in the past with you the readers in the hopes that my successes and failures will also prove instructive to others along a similar path.

I'd like to take the next few posts to introduce just such an effort and one I'm damn proud of that I'm hoping you'll be hearing a lot more of in the coming weeks and months, a project I currently call simply Hessinger Media.

Don't wince too much at the name (My wife doesn't like it either.) In picking it, I was again inspired by the great dane Carlson post on "20 things not to do before starting a business."

In that post, Dane insists:

Don't waste time picking a business name. As a sole proprietor, you already have a business name: your own!

Instead of sitting around trying to think of the perfect business name, I dived right in with what I had. A better one will reveal itself eventually. My wife will see to that!

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