Sitting at a staff meeting recently discussing expansions recently, a realized the radical difference between a bootstrapped and a more conventional business approach.

To be sure, expansion of business activities should never be done without careful consideration.

When I decided recently to expand the news offerings of my bootstrapped PostRanger.com media network to include News of the Poconos it was due to a belief that the area was a fertile opportunity.

But instead of discussing the amount of money needed to open a new branch office I just started a new website-about 15 minutes investment in time and no cost.

The earnings will, of course, take care of themselves-one way or the other.