Political ho

Filed in archive Entrepreneurship on July 29, 2007

CONTINUED FROM PREVIOUS POST

Despite their differing political views, both Kraus and Blackney used bootstrapping techniques to hatch their political business ventures.

For Kraus, the startup was part of a long creative process including a couple of misstarts, a lot of perusing of underground T-shirt offerings on line and then a semi-mystic vision of his first product.

"It's been evolving over the course of the last three years but I guess it really started in earnest about a year ago," he said.

He explains that process in somewhat veiled terms on his website:

The BHC was spawned from the ashes of an ill-fated fashion project started in the gnarled hills of Northern California. In its aftermath we befriended a mountain lion and a herd of goats, passing our time foraging for mountain berries. After saying farewell to our friends, we retreated east for a long contemplative winter. Dreamlike visions soon came upon us, urging us to cleverly subvert the political t-shirt.

Above: Submitted photo of Kraus hawking his wares in NYC

CONTINUED NEXT POST