Politics as brand

Filed in archive Entrepreneurship on July 29, 2007

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Kraus's emerging line of shirts can be found at his online store at www.bleedingheartsclub.com or at a variety of far flung retailers including:

• Clothesline Organics, Bethlehem, PA, in his native Lehigh Valley;

• Faces, an eclectic clothing and gift store in Northampton, Mass.

• The Junkman's Daughter, self described as "Atlanta's alternative department store"

• And Uncle Eli's, an artist's supply and gift store in State College, PA

"Most of my ideas and designs reflect a whole lot of reading political news, global affairs, the state of the environment, and so on. Then I 'regurgitate' those feelings into my personal style of thinking and artistic expressions. So basically this business is a balance of my artistic and political impulses," Kraus explained in an e-mail.

To the right of Kraus's sensibilities, Elizabeth Blackney, Los Angeles, began her career as a political flack for such conservative luminaries as:
• Virginia Governor and U.S. presidential candidate Jim Gilmore,
• former Ambassador-at-Large, Office of War Crimes Issues Pierre-Richard Prosper
• and former U.S. Congressman Bob Schaffer.

She has evolved that background into a career as an online political and entertainment pundit adding a sassy dimension lacking from the work of earlier practitioners like "blog father" Glenn Reynolds of Instapundit fame.

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