So you own a blog or other website and are trying to increase its traffic and its ranking with search engines.

Well, you could pay for a sponsored search on Yahoo! to take you to the top of the page on searches for your particular product or service or become a Google customer and purchase contextual ads through one of their products.

But you're a bootstrapper, and that means trying not to spend all your financial resources right out of the gate, especially on marketing your product.

Fortunately, there is another way, and I'm happy to tell you about this option since it includes a service I myself have been involved in since August as a bootstrap venture of my own.

The option is through PostRanger.com, a social blogging community that's only been around a few months but I believe holds great potential for building traffic and ranking on the web in a new and more content oriented way than many social networks out there.

Here's how to get started with this great new opportunity and I'm hoping everyone out there will give it a try:

• Select a stream or streams with a topic close to your product or service or the theme of your site

• E-mail us at editor at postranger dot com (at for @ and dot for . to discourage spamming, please substitute the right characters in your e-mail) telling us the stream or streams that interest you

• We'll e-mail you personal invitations to a free account as a guest author on postranger.com

• From time to time provide quality comment related to your topic and create a link back to your site with every post

It's simple and it's free. Take a look at the folks who have already started to post content and join them by becoming a postranger guest poster today.