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In a May 2006 post, Dorobanescu explained his business provides an "opportunity enhancement" that full-time jobs just don't offer. He wrote:

Entrepreneurship doesn't necessarily bring you a lot of money, or other similar goodies that you might think of. It brings you opportunities. And sometimes having the choice is all that matters.

In fact, these were more than idle words. Dorobanescu had already put his principles to the test when his former employer purchased the rights to a free piece of software his fledgling new firm had developed.

There were also job offers (good ones, according to Dorobanescu) for he and his two associates, but only on the condition he shut his existing company down as part of the bargain.

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