Seth Godin on Succeeding in a Down Market
Mashable's Andrew Warner recently interviewed marketing guru seth Godin and talked about how to succeed in a down market.
Seth's advice is especially powerful for bootstrappers in this economy. And it's also encouraging. Among his tips for start-up businesses in this economy: Recognize that you'll have less competition and expect your costs to go down.
You should know that this (the recession) is the best thing that ever happened to you because it makes it easier to be the winner when so many people are dropping out.
Warner put a couple of minutes of Seth on YouTube. But you can read Warner's notes on the interview here.
February 11th, 2009 at 8:42 am
Glad my interview helped. You can see more from Seth here: http://blog.mixergy.com/category/seth-godin
February 15th, 2009 at 10:50 am
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I had spectacles like that in 1996. However, they did not do me any business favours …