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Seth Godin on Succeeding in a Down Market
Filed in archive Bootstrap Interviews by Greg Cruey on February 9, 2009
Mashable's Andrew Warner recently interviewed marketing guru seth Godin and talked about how to succeed in a down market.

Seth's advice is especially powerful for bootstrappers in this economy. And it's also encouraging. Among his tips for start-up businesses in this economy: Recognize that you'll have less competition and expect your costs to go down.
You should know that this (the recession) is the best thing that ever happened to you because it makes it easier to be the winner when so many people are dropping out.
Warner put a couple of minutes of Seth on YouTube. But you can read Warner's notes on the interview here.



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Tags: seth  godin  recession  business  bootstrapping  noscript+section  forbes+business  among+forbes 
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