Social networks and your bootstrap business (Part 5)
Filed in archive Bootstrapper Tips by Shawn Hessinger on March 31, 2008
As a wrap up for our discussion of social networks, the use of a myriad of on line tools to market a product or business can be of immeasurable use to the bootstrapper.
• As marketing expert Charlie Cook explains in comments on an earlier post, social networks are far from being a "magic pill" for marketers and are certainly only one of many possible options for marketing a business
• And as web industry and emarketing guy Leonel More insists in a comment on yet another post the valuations on the big social networks may be overrated and ready for a fall.
But ultimately, a whole slew of social networks like these offer a variety of methods for marketing socially...and very inexpensively.
These social networks offer far more than cheap promotion and marketing forever. They can provide invaluable feedback for your business from customers that will help you separate a good business model from a bad one and ultimately create great products that people really want.
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