Surprised by customers (Part 1)

Imagine sitting at the cash register of a newly opened retail establishment and glancing up at the clock on the wall hour after hour as not a single customer enters the store.
You've invested a whole lot of time and effort, but let's hope not too much money (remember the bootstrapper's ethic), and are understandably disappointed to see no one–not a single person-show the slightest interest in your new enterprise.
In the following posts we'll explore what happens when that anticipated success finally comes and what to do to get ready for it. Read on…
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