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Above all, don't be surprised when those customers do find you and be ready to react accordingly. Don't be lulled into believing that you'll always be toiling in obscurity just because you have up until now.

Don't be surprised by customers, even if it takes them a while to get in the door.

(For more on the benefits of a bootstrap business start-up read Greg Gianforte's eight great reasons for bootstrapping. And for a how-to check list read Guy Kawasaki's "The Art of Bootstrapping". Also of help might be Brad Feld's "Bootstrapping Top 10 List" actually put together for Gianforte's book.)

Good luck!