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The Value-Price Relationship
Filed in archive Entrepreneurship by Greg Cruey on March 31, 2009
Entrepreneur had a good piece by Barry Farber earlier this month on how the relationship between value and price can make or break your business.
I remember seeing this statement above a local printer's office:

  • Price, Service, Quality
    (Please pick two)

If you choose to lower your price, something else may suffer. No matter how tough the market gets, you'll have to stick to your principles to sell the value that differentiates you from your competition.
Farber takes a good had look at how quality (combined with price) can make or break your business. You can read it here.

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