Viral Marketing Chocolate Grasshoppers
© worak
Small Business Trends had a cute piece recently on a viral marketing campaign that included mailing chocolate covered grasshoppers to some 5,000 marketing gurus with a simple message: if you can eat one of these, you probably have the guts to be an entrepreneur, too.
From Rob May, founder of Lifestream Backup articulated the idea: “My theory is that anyone tough enough to eat a grasshopper is tough enough to start their own business.”
Watch the video…